引用本文：黄文砚.中超职业联赛可持续发展的分析与研究[J].南京体育学院学报(社会科学版)

　　引用本文：黄文砚.中超职业联赛可持续发展的分析与研究[J].南京体育学院学报(社会科学版),2008,22(3).

　　作者姓名：黄文砚

　　作者单位：第三军医大学军事共同科目教研室,重庆,400038

　　摘    要：为了进一步探讨中超联赛职业化发展现状及未来走向,本文运用问卷调查法、数理统计法对中超联赛目前存在的问题进行调查和分析。结果表明:经营环境因子、管理因子、社会环境因子、质量因子、品牌塑造因子、监督因子、盈利因子是影响中超联赛可持续发展的主要原因。中超职业联赛仍然完全是在政府体育体制指导下,现行的职业联赛体制滞后于市场变化,联赛不规范的运营方式与市场所需求的职业化进程而产生的矛盾一直贯穿于联赛始终,没有使联赛真正成为一个产业主体。

　　关 键 词：职业化  中超联赛  运营机制

　　HUANG Wen-yan.The Analysis and Research on the Sustainable Development of China Football Super League[J].Journal of Nanjing Institute of Physical Education,2008,22(3).

　　Authors:HUANG Wen-yan

　　Institution:HUANG Wen-yan(The Third Miltary medical University department of Commmon Miltary subject; Chongqing 400038; China);

　　Abstract:In order to further explore the development and the direction of Professional Super League,we survey the present problem through the methods of questionnaire and mathematical statistics.The results indicate that operating environmental factors,management factor,social environmental factors,the quality factor,brand factor,supervision factor,and profit factor affect the sustainable development of Super League.The contradiction borned the northerly operating mechanism and the professional course doesn't make Super League into the estate main body.

　　Keywords:professional  China Football Super League  operating mechanism

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